Kirk’s 185th Anniversary
Branding - Marketing Campaign
Kirk’s Soap is the Original Coco Castile Soap, in business since 1839.
Wow, that’s a long time! They’ve since expanded to create a whole collection of good-for-you, coconut-oil-based soaps for everyone in the family at great value. Excitingly, they’re celebrating 185 years of soapmaking this year!
Kirk’s set out on a mission to make this birthday celebration fun and engaging for their current customers and inclusive to a new generation. They wanted to create a new logo for their 185th anniversary along with fun ways to incorporate it into their digital presence and promotional materials.
Logo Design
The logo design and other features of this concept for Kirk’s 185th Anniversary campaign incorporate themes of nostalgia and trending retro design concepts. The logo utilizes an anthropomorphized version of the Castile Bar Soap. These fun characters allow for endless possibilities across digital and print marketing.
Digital Presence
Promotional Materials
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